Discussion+Week+2

==List 5 examples of poor e-marketing ==

New product at too low of a price
=Kozmo.com had a great idea and a great product. A one hour delivery of snacks and a DVD. Only problem, the delivery cost more than the profit received and after a short burst of success they quickly went under. = = = = //Updated information // = =A website when dealing with eMarketing has to have their information up to date so their products and prices are not misleading. If a website has information on the website which are out of date consumers can assume that products and pricing are the same which can be misleading. Websites have to be updated to show current stock and prices = = = = //Broken links // = =Broken links are an example of poor eMarketing. If a consumer is on a website and tries to navigate onto another page and the link is broken then this is a disadvantage to the company. If the link is broken then the consumer has to look at another website because they cannot go onto another page or the link just doesn’t work. = = = = //Poor navigation // = =When a website is not easy and simple to navigate then this is an example of poor eMarketing. = = = //**Security **// Security is a big issue for eMarketing. If a consumer views a website to be untrustworthy then a consumer will not make a transaction with the website meaning the business would not get business. A website has to be trustworthy because when putting personal information on a website the website has to have security. Security is a major factor because no consumer wants their personal information all over the internet for other people to see.