Discussion+Week+3

Your online and offline marketing activities need to complement one another. Branding is one of the major tools to accomplish this. Having all of your marketing materials present a unified message through the use of taglines, colors, symbols, word marks or logos, and images can make your marketing dollars go further. During the review of your current marketing activities, we can look at your materials to determine if they present a unified message or theme to your target audience. Often, having an outsider look at your marketing materials can help strengthen them by bringing to light any unclear messages or calls-to-action that an industry insider would take for granted. =Online marketing activities=
 * Online and Offline marketing activities **

This is the backbone of Web 2.0 and the key to building your company’s online community. While it may seem like a lot of work to manage several different social media platforms, there are solutions to consolidate the task. you can use TweetDeck to manage all your social media networks at once. Make sure to sign up for the big three: Twitter and Facebook
 * **Social Media **

Well over half of all searches are performed through Google. Google is such a juggernaut in the world of search that “search” and “Google” are synonymous. You can benefit from this dominance by leveraging Google’s search advertising system called Google AdWords. When searchers type in keywords in Google that relate to your company’s product/service, your advertisement will appear at the top of the search results with a link to a webpage of your choice. You can choose how much you want to spend every time someone clicks on your ad and bid with other advertisers for the best position on search results. = = =**Offline marketing activities**= I'm still a big fan of direct mail but I don't do it as much because of the costs associated with it. I think it's around 50 cents to mail off a standard letter (or even higher), and costs like this really make it hard for someone to profit with direct mail. But if you're wondering if direct mail can be something that is profitable for you, then you should know that it can be For some businesses this makes sense but for the majority of businesses out there you will have to get a little crafty to have success with this technique. If you're a business owner who feels that you can't use magazine advertising to your advantage, then maybe you should consider selling information products as a way to supplement your income.
 * **Google AdWords **
 * **Direct mail **
 *  **Magazine advertising**