Discussion+Week+5


 * All too often people confuse promotion with advertising. Advertising is just one type of promotion. What are the others? List each of the 10 types of promotion on your blog page and give an (real) example that you have found for each. **
 * **Selling** is when a company tries to sell a product by using “virtual sales staff”. Selling is ideally when the consumer can go onto the website and buy a product through links. An example would be going onto the JB website and buying a product online through the buy link.


 * **Sales promotion** is when there is a product which is being sold at a cheaper cost. This could include “online loyalty and rewards”. Ideally this means that when purchasing a product online which is a part of a promotion could be cheaper or come in a deal which includes like a buy one online and receives the second one half price or for free. An example of sales promotion is like buying make up online and receiving a free lip gloss.


 * **PR** is public relations which is when another company such as newspapers, magazines and blogs for example write about a product. Public relations are ideally free promotion. For example when the iPod came out there were a lot of press about the new product which allowed consumers to comment on their experience and share with other people. Newspaper articles discussed the rise in popularity and talked about its functions. Blogs also discuss their experiences which other blog members could comment on.


 * **Sponsorship** is when a company/ product are used to sponsor a cause or event. Ideally when promoting a product a good way is to promote an event which will allow the product to be recognized for a good cause. An example would be like Toyata promoting the football and using one of their cars as a promotional tool. This allows consumers to see the product when going onto the website and associating the brand with the event.


 * **Direct mail** is when a company sends out emails to their clients or to random email addresses. An example which has occurred to me is a 24 hour fitness gym sends out emails discussing new deals. This email was generated and sent to a bunch of different email addresses.


 * **Exhibitions** are when a company shows the consumers what the product of place looks like by being virtual. An example I have encountered is my old work which is called Atlantic in the city. Atlantic is a function centre which has an online virtual exhibition on their webpage. This allowed consumers to view what the function centre looked like and what the venue has to offer.


 * **Merchandising** is when a product is sold or promoted in shopping centers or e-tailing.


 * **Packaging** is when a company promotes a product through its packaging. This is demonstrated through showing the package of the product on the company’s website. An example would be a coke bottle which can be bought in a new glass bottle. This is ideally different since the glass bottle looks different to the plastic and can packaging.


 * **Word of mouth** is when consumer talk to each other about a product or advert. Word of mouth can be for an example you tube. You tube can be a good way to spread word of mouth. Consumers can use you tube talk about the product or make their own mock ads for products.