Discussion+Week+4

Generally when purchasing a product online there is a conceived notion that the price of the product would be cheaper than buying the product in store. Ideally when purchasing products online seem to be cheaper because of the wait time for the product. Instead of buying the product in store at the exact time of purchase and having the product, the product needs to be ordered and the consumer needs to wait. Decrease in prices is unnecessary because consumers buy the products online because it’s more convenient. There is a perceived notion which is that the prices are the same and does not really matter. The notion is that buying products online are easier and less time consuming because you can just purchase which ever item you want without leaving your home.
 * A decrease in prices is inevitable in an online marketing environment. Do you agree or disagree? **
 * In my opinion I will not say I agree or disagree **
 * View 1 Decreased prices inevitable **
 * View 2 Unnecessary to decrease in price **


 * Disintermediation will ultimately lead to channel conflict. Discuss. **
 * The idea of disintermediation is to cut out the intermediaries to decrease confliction. By cutting out the middle intermediaries such as broker or wholesaler this decreases the chance of “lost in translation”. So when there is an issue with a product or missing the delivery the business can track where the issue is because there is no middle area. if the product is not delivered within the cited time then the consumer can call the company and the company will know when the product was sent to be delivered and would be able to fix up the situation. When there are intermediaries such as wholesaler or retailer there is more of a chance that when a product is lost, the time to find where and who made the mistake will take longer to fix the situation.


 * The company has to promote and sell the product through different mediums. This is because selling direct from the company can be harder than selling through intermediaries. Intermediaries such as retailer can sell products in different locations and increase the product recognition. Channel conflict can become an issue if the company has a tough time selling the product direct. The communication channel can become an issue if the company only uses the company website. If the company only uses their company website then the company may not have a large recognition factor causing major difficulty


 * What are the 5 elements of promotion and what are some examples of combining online/offline promotion? **
 * Advertising
 * Sales Promotion
 * Personal selling
 * Public relations
 * Direct marketing

Examples of online advertising are websites, social websites. <span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;">Examples of offline promotion are television, radio, magazines, billboards and newspapers. <span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;"> <span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;">**Sales promotion** is when types of packages are made to increase sales. Examples of online promotion are sales on the businesses website which state a promotional deal such as buy online and receive a 30% discount or multiple purchases. Offline promotion is like in store sales promotion which is like discounts or special deals.
 * <span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;">Advertising **<span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;"> is when a company tries to sell a product. Advertising ideally is to “persuade and to inform”.

<span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;">**Personal selling** is ideally when a customer is approached or receives assistance by a sales representative in person or verbal conversation.

<span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;">**Public relations** are when a business receives publicity for free. An example would be videos made on you tube such as someone using the product or talking about it. Another example would be a reporter writing an article about the service or product of a business. Another example is the television report on the business.

<span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;">**Direct marketing** is when there is a relationship between the company and the individual.