E-marketing


 * =** Review of lesson 1 **=

**1. Define E-business and E-marketing** **E-business (Electronic business) **
 * eBusiness" or "e-business", or an internet business
 * //eBusiness // is the use of Internet technology in running a company. Unlike a traditional business.
 * Mmethods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.
 * E-business involves business processes spanning the entire value chain
 * E-business is selling or buying online

**E-marketing **
 * Marketing online ( buying or selling online)
 * E-marketing is the result of information technology applied to applied traditional marketing
 * There way to affects traditional marketing
 * Increase efficiency in traditional marketing functions.
 * The technology of e-marketing transforms many marketing strategies.
 * save time and save money

=2. What are performance metrics and why are they important? = =What are the performance metrics? = = =
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">user registrations
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">accounts sold
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">widgets sold
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">user interactions & social metrics
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">so-called gamification, ratings & related

**why are they important?**

 * Performance metrics are important because if a business does not evaluate how to improve the efficiency and effectiveness of the business then the business may not operate to their full potential.
 * By having a performance metrics this allows the business to know where the company is lacking and where improvements are needed.


 * 3. What are some of the key legal issues that affect e-marketing?**

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">Current and pending legislation can greatly influence e-marketing strategies:


 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">Privacy: difficult to legislate & critical because consumers yield personal information over the Internet
 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">Difficult for governments to balance freedom of expression against consumer needs,
 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: normal;">New technology brings new opportunities for fraud: enforcement is difficult in a networked world.


 * 4. How does technology both raise and lower costs for companies?**
 * Technology can lower costs because businesses save money on such things as staff and paperwork.
 * This decreases costs because with less staff this means the company has fewer wage to pay.
 * Technology lowers costs with paper work because companies can “electronic order processing, billing and e-mailing”
 * new technology this also means a rise in costs for the company because technology costs money
 * Technology is being improved all the time causing new technology to come out causing current investments of technology to become out of date.
 * 5. As a technology, how does the Internet compare with the telephone?**

There are many advantages and disadvantages with using these technologies.
 * Internet**
 * We are using the internet more and more for everyday things.
 * Marketers would use the internet to sell and expose the general public of items.
 * Technology can be seen as more successful because consumers are not interrupted doing something else
 * Telephone**
 * Telephone is decreasing although mobile phones improve
 * Because of technology because more and more mobiles have,
 * Internet which they can access whenever and wherever.

This means that instead of the sellers having all control the buyers have more power since the internet allows consumers to search for what they want and if they want to see an advert.
 * 6. What are some of the marketing implications of Internet technologies?**
 * **Power shift from sellers to buyers**

Distance is not an issue with the internet. By marketing over the internet this allows more people to be reached instead of a company marketing to a certain area such as Melbourne.
 * **Death of distance**
 * **Time compression has changed because of the use of the internet**


 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px;">**Knowledge management is key,**
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px;">Interdisciplinary focus, **
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px;">Intellectual capital rules. **

from another business such as buying from a wholesaler.
 * 7. What are the three main markets of e-business, and how do they differ?**
 * The __**business market**__ consists of **business to business** which is when a business buys products

Consumer to business is when the consumer knows what they want and chooses the business which has the best price.
 * The **__consumer market__** consists of **consumer to consumer** which is when a consumer sells something to another consumer such as through eBay.
 * The **__government market__** is when the **government makes consumers and businesses pay tax** and legislation


 * Everything is regulated and receives taxes from businesses and consumers.

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;">and marketers need to be better in delivering to their commands and needs. This will then drive customer value in benefit of marketing
 * 8.In the context of e-marketing, what does “revenge of the consumer” mean?**
 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 13px; line-height: 115%;">Revenge of the consumer reflects that consumers are more demanding and more sophisticated,